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Our Story

Hype City Threads exists to celebrate the heartbeat of every city we represent. Our mission is to create premium, culture-driven apparel that fuels city pride, honors local communities, and captures the energy of sports, neighborhoods, and iconic moments that define where people are from. We are committed to authentic design, quality craftsmanship, and storytelling that connects fans, locals, and supporters to the places they stand behind—on game day and every day.

Hype City Threads isn’t just clothing; it’s a badge of loyalty to your city.

OUR MISSION

To unite football culture, city pride, and street-level style into a bold apparel line that turns every fan into part of the story.
From our bridges to our block parties, our collections capture the energy, hustle, and heart of Pittsburgh — built for those who live it, not just love it. Because here in the Burgh, we don’t just watch the game — 👉 We wear it.

WHY WE STAND OUT

Proudly Pittsburgh: Designed and built in the 412.

TM Protected Brands: Steel City Draft Gear™ & YINZ NOT LIKE US™ are official trademarks — representing originality and authenticity.

Exclusive Drops: Limited-edition releases tied to major city events, player appearances, and 2026 Draft milestones.

Quality Meets Culture: Streetwear fit. Game-day comfort. Collectible design.

Made for the Fans: Real gear for real people who live the game.